With us, no biscuit or cracker are taken for granted

We specialize in the production of baked goods: biscuits, crackers and sandwich cookies with a variety of flavors and options – white flour, sugar free, whole wheat, rye, buckwheat and more.

The factory produces a variety of products under the Hadar brand, among them the semi-coated "Tirosh" biscuit, a well-known and beloved childhood product as well as sandwich cookies, Topaz crackers, sugar-free products and more.

Our products are marketed under our own brands "Hadar" and Snaxo, and under the brands of many food marketing companies in Israel.

מחקר

Moving forward with great taste

In light of the changing consumer world toward health awareness, we at Hadar Afifit invest considerable efforts and financial resources in the production of healthier products and are leaders in innovation in the production of products based on legumes, which contain high amounts of protein and dietary fibers.

At our factory, we produce the original "Kasata" biscuit, the Krembo cookie, Smiley sandwich cookies and many other leading products. 

Shufersal, Yesh, Rami Levy, Super Pharm, Osher Ad are only a few of the private labels we manufacture for!

היסטוריה

a Hadar-Afifit history

Some time ago, alongside the establishment of the state of Israel, the Hadar Magdaniot factory was established in Jerusalem. Sweet smells of baking rose from the factory and sounds of jubilation and joy emanated from within its walls. Voices of families and children who waited in line to buy fragrant biscuits, coated biscuits and cookies.

From then until today, every proud Jerusalemite remembers with longing the taste and smells that accompanied his childhood in the capital.

In the 1990s, the Hadar factory merged with the Afifit factory, which specialized in baking crackers, and the two factories were united together under one company, Hadar-Afifit, and moved to their new location in Nof Ha'Galil.

This is the story of the Marmor family, father and son, who manage the Hadar Afifit company through intergenerational ownership, as the company today deals in the production, export, marketing and distribution of consumer products in the food sector.

 

We are proud of our employees, with whom we share our story: an Israeli story of brotherhood, support and friendship.

In the factory, everyone is a partner in supporting the community, we integrate and train new immigrants and people with disabilities with great love.

אייקון מלוח

With us, no biscuit or cracker are taken for granted

We specialize in the production of baked goods: biscuits, crackers and sandwich cookies with a variety of flavors and options – white flour, sugar free, whole wheat, rye, buckwheat and more.

The factory produces a variety of products under the Hadar brand, among them the semi-coated "Tirosh" biscuit, a well-known and beloved childhood product as well as sandwich cookies, Topaz crackers, sugar-free products and more.

Our products are marketed under our own brands "Hadar" and Snaxo, and under the brands of many food marketing companies in Israel.

מחקר

Moving forward with great taste

In light of the changing consumer world toward health awareness, we at Hadar Afifit invest considerable efforts and financial resources in the production of healthier products and are leaders in innovation in the production of products based on legumes, which contain high amounts of protein and dietary fibers.

At our factory, we produce the original "Kasata" biscuit, the Krembo cookie, Smiley sandwich cookies and many other leading products. 

Shufersal, Yesh, Rami Levy, Super Pharm, Osher Ad are only a few of the private labels we manufacture for!

היסטוריה

a Hadar-Afifit history

Some time ago, alongside the establishment of the state of Israel, the Hadar Magdaniot factory was established in Jerusalem. Sweet smells of baking rose from the factory and sounds of jubilation and joy emanated from within its walls. Voices of families and children who waited in line to buy fragrant biscuits, coated biscuits and cookies.

From then until today, every proud Jerusalemite remembers with longing the taste and smells that accompanied his childhood in the capital.

In the 1990s, the Hadar factory merged with the Afifit factory, which specialized in baking crackers, and the two factories were united together under one company, Hadar-Afifit, and moved to their new location in Nof Ha'Galil.

This is the story of the Marmor family, father and son, who manage the Hadar Afifit company through intergenerational ownership, as the company today deals in the production, export, marketing and distribution of consumer products in the food sector.

 

אפיפית קהילתית אייקון

We are proud of our employees, with whom we share our story: an Israeli story of brotherhood, support and friendship.

In the factory, everyone is a partner in supporting the community, we integrate and train new immigrants and people with disabilities with great love.

Tastes like home